How to Develop Editorial Values with Help Scouts Greg Ciotti [PODCAST]

How to Develop Editorial Values with Help Scouts Greg Ciotti [PODCAST] Publishing great content that makes your clients successful is the real challenge of marketing. Having editorial values that help your team stay on the same page while creating customer-focused content is the key to success. Today’s guest, Gregory Ciotti, content marketing manager of Help Scout, can help your team create your own set of editorial values and find the connection between content marketing and customer success. Learn how to make your customers more successful, which, in turn, contributes to your success! Some of today’s highlights include: The lowdown on Help Scout: What it is, what they’ve been doing, and Gregory’s role as content marketing manager at the organization. How Gregory defines great content: something that solves a problem, something that contributes to business goals, and content that serves as a positive representation of the company. The elements of Gregory’s editorial values, including strategy, tactics, and examples. Gregory suggests some objectives to consider when creating content. What Gregory means by â€Å"vivid writing.† Being clear and imaginative is a challenge, but necessary to make you and your customers successful. How to use content to provide context between prospective customers and your product or service. Methods for gathering customer feedback to help you better understand what to cover in your content. Powered by PodcastMotor Actionable Content Marketing powered by By 00:00/00:00 1x 100 > Download file Subscribe on iTunes Leave Review Share

Forces of Influence Essay Example | Topics and Well Written Essays - 500 words

Forces of Influence - Essay Example In this way, companies are able to set how an employee should think and act for its benefit (Norton 2005). Forces of influence within business organizations can be the charismatic executives who lead and influence the company through their ideas and goals. The company’s code of conduct can also be a force of influence as it describes how each employee is expected to perform his duties and tasks. Another force of influence is the preset culture and values that the company upholds. Problem identification and diagnosis is directly influenced by forces of influence which can be illustrated by my experience in the company I worked for. It should be noted that the implementation of these forces often determine the level of power and where the power lies in order to control the behavior of others. For example, a violation of the company’s code of conduct can signal a problem within the organization. Since there are already preset rules, it is relatively easy to identify the boundaries that an employee should not cross. Thus, if the company does not adhere to the code of conduct the problem is easily identified and resolved through the use of punishments which are already laid out. Also, the implementation of the punishment is also quite easy to administer because of the presence of rules which identifies who is responsible for these

How did the successive stages of capitalism change the UK's accounting Essay - 1

How did the successive stages of capitalism change the UK's accounting and financial reporting processes - Essay Example The other is that which supplies his immediate consumption." (Smith, 1776, Web) Revenue in this regard relates to surplus economic production as opposed mere subsistence, but also represents a larger, rational pursuit of this surplus in profit. Yet, it is important to note that Adam Smith does not write specifically of â€Å"capitalism† as a system, but does define the importance of capital in economic relations critically in his analysis. (Novara et al., 2003) In his text â€Å"On Wages† (1817), David Ricardo writes that, "Capital is that part of the wealth of a country which is employed in production, and consists of food, clothing, tools, raw materials, machinery, etc. necessary to give effect to labour." (Ricardo, 1817, Web) Yet, it is Marx who develops capitalism as a system theoretically in his works such as â€Å"Das Kapital† (1867) and others which would inaugurate and define nearly all later intellectual treatment of the subject. (Bryer, 2005) I. A Defin ition of Capitalism In "Wage Labour and Capital" (1849) Marx initiates a fundamental definition of capital: "Capital consists of raw materials, instruments of labour and means of subsistence of all kinds, which are utilized in order to produce new raw materials, new instruments of labour and new means of subsistence... ... ystems, trade, and labor exchanges are found from the early stages of human development historically, but Sombart points to the use of accounting standards as an essential characteristic of capitalism. Through this interpretation, historians can search primary source materials from various societies to determine the degree that accounting records were kept. Where systems of agriculture and early industry involved work relations and paid labor, the development of capitalism historically in the society is evident. Similarly, a community monetary system is essential for the development of marketplace capitalism, as well as the exchange of surpluses in supply and labor. As Basil Yamey writes in "Accounting and the Rise of Capitalism" (1964): "Werner Sombart was largely responsible for the broad thesis that systematic of scientific accounting, identified with the double-entry system, played an important part in releasing, activating or accentuating the 'rationalistic pursuit of profits,' and essential of the capitalist spirit." (Winjum, 1971) III. The Pre-Capitalist Era (4000 BC to 1000AD) In the pre-capitalist era, money systems allowed agriculturalists to trade surplus products in a manner that encouraged the growth of capitalism and forms the basis for economic exchange. Some theorists relate capitalism to a system of political values, as the theory of capitalism developed from within the political context of the 18th Century related to the onset of democracy, liberalism, and modernism historically. This creates the question of whether the political definition of capitalism can be legitimately applied to early commercial, industrial, and agricultural trading activity in England in the pre-historical or feudal period. The development of artisan groups and skilled labor

Anthropology Essay Example for Free

Anthropology Essay Anthropology is the study of humans and society and cultures within that society. It studies how we as people evolve and change based on different locations in the world and different ways in which we are raised. Culture is learned through childhood and growing up watching how things are done and learning what actions are deemed acceptable. So when you are an anthropologist and step back to look at different societies, you are able to see difference between the same human in rituals, work, and the basic things they do to survive. Anthropologist look at different historical actions and the present day lives of citizens in culture to understand differences between themselves and the culture and society they are studying and may even take part in. Anthropology raises some issues within one culture while studying other cultures normal way of life. In order to understand what you are seeing and studying, you must actually watch or take part in other cultures and see what and especially why they do certain things. This can bring up questions of ethics. When people go to other places to study and learn other’s culture you must try to leave your culture and way of life behind. Anthropologists are not around to spread what they deem the best culture but to learn and understand what other cultures do and why they do those certain things. In the past, Anthropology was studying people far away from you with different types of lives and cultures. Recently, however anthropology has become the study of cultures you may actually take part in. Learning and improving upon yourself and your way of life. Anthropologists also study of all different things from the way culture is passed on, survives through the generations, and how people use culture in different societies to solve unexplainable events, disease, and way to act in a culture.

Subliminal Advertising :: essays research papers

Subliminal advertising: A collective term for public announcements designed to promote the sale of specific commodities or services while being integrated below the threshold of perception or awareness. To sell products, merchants consciously use subliminal advertising as a basis for general consumerism. This seems like an unnecessary task, but when taken into consideration all the people, who have expressed their disbelief in its effectiveness, it is obvious to see how vital and necessary such a task commands. Through this, corporations must take on new strategies and methods of persuasion and justification. The importance is that advertisers rely on a trust relationship with consumers in order to successfully subliminally sell products. In other words, those who don't believe in subliminal advertising, are its likely victims. The effect of subliminal advertising on the individual and the culture has been influenced and promoted by many different elements. Let it be magazines, newspapers or radio; but the most prominent in this field is television. Television advertising influences the choices we make, perhaps more so than anyone cares to believe. It may not be so obvious, but even teachers face competition with advertising. Television stations, for example, have some four billion dollars a year from industry to spend on programming for the same students that teacher’s face. Nicholas Johnson, a former Federal Communications Commission Commissioner from 1966 to 1973 writes that television is diametrically opposed to almost everything a teacher tries to do: TV tells them that the only thing necessary to give them all the joys in life and the values that are important is the acquisition of yet another product. TV is telling them to sit still and don't think. TV is telling them that they are to be treated as a mass. He writes that it is extremely important to understand this force in our society if a teacher is to deal with it. He writes the most important thing to know is that advertising is a business. Johnson continues: It is the business of selling. But what it is in the business of selling is you and your students. You are the product being sold. Who are you being sold to? You're being sold to an advertiser. It is the advertiser who is the consumer in this equation. The advertiser is buying you. The advertiser is buying you from the broadcaster. And why the advertiser is buying you is because he wants you to look at his message; his billboard, his magazine ad, and in this instance, his TV commercial.

A Research Paper About Philippine Amusement and Gaming Corporation Essay

The corporation we have chosen for this research paper is the Philippine Amusement and Gaming Corporation or PAGCOR. It is the Philippines 1st largest contributor of revenue after the Tax and Customs Authority. It is a government owned and controlled corporation first established in by Presidential Decree and entered itself in a contract with Philippine Casino Operators Corporation (PCOC) in operating the floating casino in the Manila Bay in 1977. They aim to captivate their customers with a world-class gaming and entertainment experience, improved infrastructure, more competitive facilities, and highly professionalized manpower. They will showcase to the world the exceptional Filipino way of serving customers, will be a pillar for national progress by instilling integrity as the backbone of their regulatory duties, investing in the education of Filipinos, and promoting Philippine tourism, culture and arts. PAGCOR currently operates 13 casinos in key cities of Metro Manila and the country’s major island groups. The Corporation has a large number of employees, over 11,000 are employed. These gaming and entertainment outlets are easily accessible by land and by air travel. Most of the PAGCOR casino sites are housed in leading hotel establishments, which are situated in some of the country’s top tourist destinations. PAGCOR casinos operate 24 hours a day, seven days a week. Our friendly and courteous employees are always ready and happy to serve and assist you. People of legal age (21 years and above), regardless of sex and nationality, are allowed entry inside our establishments provided they have no ban or entry suspension order issued by PAGCOR. PAGCOR has a standing policy that intemperate gamblers can be banned from entry and playing in its casinos if their immediate family so desires. To do this, the family member should write PAGCOR requesting for the ban. PAGCOR’s Security Department strictly enforces this policy. What are the special offerings, amenities and facilities of the PAGCOR casinos? First is the World-class and Non-Stop Entertainment. Entertainment centers found within the PAGCOR branches offer other forms of amusement and recreation like live band music every night, cultural shows, concerts featuring international artists and some of the country’s top performers, karaoke singing, ballroom dancing and so much more. Second is the Fine Dining Restaurants. You may enjoy fine dining from PAGCOR’s many restaurants offering a wide array of cuisines (continental, Asian and Filipino dishes). Third is their Concierge Services, they understand your need for comfort and efficiency requirements. Your satisfaction is on top of their list. For your convenience, Concierge personnel can arrange your flight schedules/requirements, hotel bookings and restaurant reservations, among others. And lastly, Other Special Services of PAGCOR. They have ample parking space and parking services in all of the PAGCOR casinos. Their competent security personnel closely guard this facility round-the-clock. Some casinos offer valet services for your convenience. PAGCOR casinos situated near airports offer transport services to valuable clients. The firm operates 13 Casinos and several VIP slot clubs in major cities across the country. It also oversees and regulates more than 180 bingo parlors as well as e-games cafes across the country. The company employs more than 11,000 employees. PAGCOR is proof that casinos and legalized gaming can be a valuable source of government funding and an effective engine for national development. In its endeavor to generate more funds for the government’s pressing concerns, PAGCOR has ventured beyond casino management. To meet the challenges of the new millennium, the gaming corporation is constantly looking for ways to improve its gaming products and maximizing the efficiency of its gaming operations. Gaming Employment License or GEL is the one who is responsible for hiring employees in this industry. The gaming industry is highly regulated by the government. There is a need to screen the persons who work in any gaming establishment for the requisite capacity, competence, and integrity to ensure that they are able to uphold global gaming standards. The Gaming Employment License is a written document issued by PAGCOR granting a person the privilege to be employed as a gaming employee within the Philippine jurisdiction. Before this license is granted, an applicant will be screened for the requisite capacity, competence, and integrity for fitness to participate in the gaming industry. PAGCOR readily provides relief operations when natural calamities or disasters occur. About 1,500 beneficiaries are benefited per relief operation. The Corporation also promote Philippine Tourism by targeting monthly average local and foreign customer attendance of 1.2 million by 2014. The Corporation is setting the standards for the casino customer experience, tapping of new market channels, promotion of the country as a unique tourism destination and PAGCOR facilities as a place for ultimate gaming and entertainment experience and recreation shows of world-class caliber. Conclusion We therefore conclude that this study will give us information about how PAGCOR become a help in our Government especially in other participatory governance. We also aim to know its various teams and the corporation’s accomplishments. This paper will tell us how the operations work, what are the corporate social responsibilities, what are the HR’s standard operating systems, their plans for the following year, relevant company information such as annual reports, financial statements, The PAGCOR Insider, items for bidding, CSR projects, institutional/corporate/casino events etc. will comprehensively discuss is this research paper. We also aim to let the people know that PAGCOR isn’t about just giving entertainment to people. But they are also helping others less fortunate in coordination with the Department of Social Welfare and Development and the Department of Education, developed the PAGCOR Feeding Program to supplement existing government feeding programs and help address the worsening malnutrition situation in the country. The Corporation is also setting the standards for the casino customer experience, tapping of new market channels, promotion of the country as a unique tourism destination and PAGCOR facilities as a place for ultimate gaming and entertainment experience and recreation shows of world-class caliber. Aside of having a feeding program, in times of calamities, PAGCOR is always ready to give assistance through its outreach operations. Victims of disasters such as typhoons and floods are provided relief goods, medicines and other items that are needed. PAGCOR has a lot of different programs like feeding program, housing program and etc. Since PAGCOR casinos operate 24 hours a day, seven days a week. Our friendly and courteous employees are always ready and happy to serve and assist you. These employees are well-trained employees. Because it is very important that they are being trained before they work in the said establishment. Employees in this corporation represents us too Filipinos, by being polite and kind to customers, especially foreigners. PACOR has over 11,000 employees all over the Philippines. The said corporation has its own qualifications like other establishments or corporation. Based on our research, one of the most important requirement of PAGCOR Corporation is at least you 2nd year college degree or has completed at least 80 units and excellent customer service skills since they are going to deal with a lot of people. We found out that the The Recruitment Section – Human Resource and Development Department is located at PAGCOR House, 1330 Roxas Boulevard, Ermita, Manila. This is the oldest PAGCOR branch in the country. This study will also give us information on how PAGCOR Corporation hire people and what are the requirements that are needed. This will also tell us on how the Human Resource and Development Department of PAGCOR Corporation deal with the new employees or hire employees.

Environmental Impacts Of The Future Of Ontario - 1384 Words

Introduction Environmental concerns have been of great concern, when deciding the sources of energy. Environmental and health impacts have led to countries developing energy plans that concentrate on clean sources of energy. I tend to go along with the statement that the only choice for electricity in Ontario is clean generation. In determining the future of Ontario’s electricity, different stakeholders have considered the environmental impact of using other sources of energy other than the clean sources. The environmental impact of using energy sources such as coal has been indicated to be great compared to that of using clean sources such as wind and solar. This has made Ontario province to consider using clean sources. Ontario can be†¦show more content†¦Despite natural gas being cleaner compared to coal, its use still has impacts on the air quality, as well as human health. Besides, its production has enormous environmental consequences in form of habitat destruction. Moreov er, the contribution of natural gas production to climate change is just slightly less compared to coal in terms of energy. Furthermore, a decrease in the natural gas reserves has led to doubling of its price. This makes it a more volatile and less attractive alternative for electricity production compared to clean sources such as solar and wind. There is also an opportunity of meeting power generation and heating needs using efficiency measures and renewable energy sources rather than natural gas. As such, Ontario is left with an alternative of considering most efficient and environmental friendly energy sources, which include hydropower, solar, ground heat, biomass, and wind. The only choice for electricity in Ontario is generation of clean electricity because the current electricity path threatens the province. The province currently relies on coal for electricity production; this usually compromises environmental quality and public health. Severe smog alerts usually characterize the summer season of Ontario, and the burning o coal for the purpose of electricity production represents a chief source of local air pollution. A report released by the North American Commission for